Ceramic Industry Is Facing Consolidation, Brand had Become the Industry Consensus(9/20/2011)

Since WTO accession, China economy has been inextricably linked with the world economy. It is calculated that, in 2010, China's ceramic tile production has more than 7.5 billion square meters, of which occupy a large share of Foshan. However, for many businesses, Foshan, the largest gains over the past 10 years, not just the expansion of production and scale, but the technology and to enhance brand awareness, brand awareness, especially by many large enterprises have the attention.

Chinese ceramic products because of its inexpensive grow rapidly in exports after accession to the WTO. But suffered a number of countries and therefore the anti-dumping investigations, and getting worse. In this year alone, there is the European Union, South Korea, Argentina and Peru and other places of the tiles made in China initiated anti-dumping investigation. China Ceramic Industrial Association, Lan Weibing said that exports will be hit hard, and this anti-dumping in the in the future may become the norm.

At the same time, this year ushered in the most severe domestic market regulation, downstream of the ceramic sanitary ware in the real estate industry as a whole sales downturn, coupled with corporate financing, many small and medium enterprises are greatly ceramic survival difficult.

It is said that many enterprises can top out in China ceramic industry, but their market share does not occupy more than a maximum of no more than 10%. Industry concentration is low, which results in Chinese ceramics is still not a sufficiently strong brand. Therefore, ceramic industry argue for large-scale enterprises through mergers, restructuring and other means bigger and stronger, resulting in real enterprises.
(Author Mosaic and Tile, China Leiyuan 9/20/2011)

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