How Can the Ceramic Companies Win in the Upcoming Season?(8/23/2011)

From June on this year, more than half of the ceramic companies�� stock quantity over the reasonable level. This is regarded as the property market this year, serious pressure behind the normal policy response. In fact, high security, Jiajiang, law libraries and other areas because of local market focus on the release of production capacity, since last year, appeared sluggish channel; to stop the kiln production has become the norm, which can be said that this situation is rare in history.

Nowadays, the traditional sales season is coming, and markets a chill. This situation should not business as usual to get some movement, to meet the arrival of the traditional peak season? The answer of course is determined. At least the marketing network construction should continue. Otherwise, not only lost now, may have to lose the future. Because China's real estate development there is a lot of room.

On the whole, the building materials market this year, although many decline compared to last year, but demand is still is still rigid, but the market structure has changed. Such as the protection of housing, welfare, housing, self-help housing, apartments, commercial real estate and more, the amount of the Channel to go big. Another example, first-line market to engage in the purchase of real estate development funds on moving to the second and third tier cities. If the restriction extended to the second and third tier cities, funds may continue to sink to the four-lane area. Guangzhou Hengda Real Estate has been rumored in the market engaged in township development.

Since early last year, the State Council has started the property market regulation and controls than a crack that one. But prices have not materially reduced. This is one of the most important reasons of them still hold up the developer. Because the East does not shine bright, long-China trade premises there is a fine line development. This also can explain: why in the context of the purchase orders, etc., the Chinese real estate development and investment is still enthusiastic. National Bureau of Statistics latest figures show, the first seven months of this year, China's real estate investment 3.19 trillion yuan, up 33.6%.

Some experts estimate that this year the property market turning point in August or September. Now many companies are complaining about the market difficult. In fact, not a market gone, but the market may be farther away from us. One example of the furniture industry is worth thinking about: Guangdong furniture industry has occupied the country Banbiheshan total, the market share has dropped to about one-third. Sichuan is not the last bit of furniture in the country status. Owner in Sichuan, Guangdong furniture is dismissive. But now the Friends of furniture all in Sichuan have been done in more than 20 billion production values. The value of leading enterprises in Guangdong furniture is only about half of all friends. Four-tier cities such as basic layout in place and then rose to a second-tier cities. Therefore, to react to the furniture industry in Guangdong, cut into four-tier cities, when all friends are already three or four lines set up their own strong brand.

Above examples illustrate, ceramic sanitary ware industry today, the focus of competition or marketing network layout, sinking problem. Wide marketing network layout, sinking fast, it means faster time to market in the spring. Otherwise, if the slack time is not weaving, and so on through the economic cycle is over, and prosperity to the busy fishing season, we can only anxious on the shore.
(Author Mosaic and Tile, China Leiyuan 8/23/2011)

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