Terracotta Panels, the Hope of the Ceramic Enterprises(8/21/2011)

In the current prices of raw materials, energy conservation, increasing the pressure under the Forced multiple factors such as stress, a new energy saving ceramic plate of the wall material brewing in the country five years, is now gushing tendency showing, and may evoke a new era of wall.

This not only happens in Quanzhou, Fujian Province, Wu said, Tianjin, Zhejiang and Fujian, some companies have begun to enter this new industry, while the original top threeceramic plate also started a new expansion plans, the industry has moved toward a prosperous, booming trend.

Clay plates marketing planning experts Yang said: As people are increasingly seeking a return to life as well as building awareness of energy saving, ceramic plate as a wall of new materials, more and more widely used. Toban is not only more expressive arts , and the heat, noise, seismic, non-polluting, safe and durable in recent years, ceramic plate of the growing market demand, limited by the production process, production is limited, in short supply. in addition, as the global low-carbon campaign, will certainly induce significant clay board market space.

Simple colored clay plate, with a heavy sense of history and vicissitudes of life, yet modern and strong artistic expression, but also integration in the contemporary architectural style. This multiplicity of cultural representation determines the unique nature of the clay plate sales, both cultural meaning, but also losing business color.

Clay plate is positioned in the high-end market. However, faced with stagnant real estate market today, which is stick to line the city's high-end market, or the sinking of second and third tier markets? Wu Tong said that by the control policies, the brand has a strong capital-tier cities housing prices have withdrawn, concentrated in the second and third tier cities to buy land, to achieve the city will foot a new real estate market leader. Following this, the second and third tier cities will become the architectural focus of the current enterprise market.

Meanwhile, according to sources within the line, the current caused by the geographical conditions of the two clay plate production patterns - the production of Yixing-based radiation plate and the Fujian-based production of plate radiation. The main line to go high-end brand of Yixing clay-based ceramic plates producing the company's sales focus is to have the second and third tier cities in the surrounding areas inYixing.
(Author Mosaic and Tile, China Leiyuan 8/21/2011)

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