2013 Analysis and observation of China ceramic tile industry (5/10/2013)

For 2013, industry experts and media people also do some carding, analysis and observation, consensus trend including ceramic brand building, high-end ceramic brand building, e-commerce, channel segments, won the consultant as a long-term focus on home building materials industry network of integrated marketing agency, has been on the ceramic industry maintained a keen grasp and analysis, actively involved in the ceramic brand marketing and product marketing for the 2013 construction ceramics industry, winning the consultant believes that brand, e-commerce, network communication , channel segments, producing change, environmental protection and energy saving, will be the six most important trend, while the listing, mergers and acquisitions, may become a trend of gradually surfaced.

Trend 1: brand symbol
The ceramic brand building is quite obvious, but this is mainly reflected in the level of a second-tier ceramic brand management. Dongpeng event took place in late 2012 once again sounded the alarm to the ceramic brand building, predictable, well-known ceramic brand is bound to re-examine the brand protection side of things and will trademark protection put on the agenda.

Trend 2: environmental protection and energy saving
Energy conservation has been implemented for many years, building ceramics industry in the progress of the work as a whole is not great, the problem due to the production levels vary widely, some enterprises difficult to achieve energy saving and environmental protection requirements. Of course, some relatively strong strength enterprise has been doing some work, the contribution is obvious. Such as Bode tile production of environmentally friendly, from three cleaning, waste disposal, clean fuel, sewage zero emissions links to start, the effect is very obvious, in 2004, has become the province's first batch of clean production enterprises, the China Standard Certification Center awarded the "Award for Environment Protection."

(Author Mosaic and Tile, China Leiyuan 5/10/2013)

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