Build "Brand" is the key to win in the competitive ceramic market(12/29/2012)

Ceramic product is an important part in daily life, has been a hot consumer of many customers. In recent years, the ceramic industry in general to achieve sustainable development, but also showed a lot of issues, such as product homogenization competition intensifies, the production of energy, raw material price increases, subject to exacerbate the impact of market regulation, these factors are restricting the the healthy development of the ceramic industry.

Ceramics market in the future, competition will become more intense, and this competition is not only the competition between the products, but the three-dimensional of covering the aspects of quality, service, reputation, integrated, brand-force competition. With consumer brand awareness, brand value is increasingly important.

In addition to the brand, technology and other factors, marketing is the key to the success of ceramic enterprises. Network marketing due to a wide audience, spread fast, low-cost, has the unparalleled advantage of traditional marketing tools, will set off a marketing revolution in the industry in the future. Many brands in the industry market, competition is fierce, Who the upper hand, there will be a greater advantage in network marketing.

(Author Mosaic and Tile, China Leiyuan 12/29/2012)

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