Ceramic industry competitive seriously and speed up the enterprise Superior bad discard(2/22/2012)

2011, with the advent of the national energy saving policy, part of the energy-hungry enterprise had to seek the road of industrial transfer, especially ceramic enterprises in the transfer of force. They have been transferred to the neighboring provinces, landing in the central region at the same time created a new group of large and small ceramic tile brand in the process of transferring. The increase in production areas, production capacity will be bound to increase, when the load exceeds the market will produce the phenomenon of "excess". To Ceramic enterprises, production overcapacity bound to let them intensified the battle for market, which will trigger a new round ceramic enterprises war will cause some adjustments on the ceramic industry.

Shortage of labor resources

Labor shortage in all walks of life year after year is common, while the ceramic industry is particularly serious. As we all know, ceramics is the energy-hungry, pollution large industries as ceramic enterprises production workshop, workers have to endure the dust hazard, labor intensity is relatively large which have done great harm to their health. With the production workers' retirement in 60-70 years, 80 - 90 young people less willing to stay in the ceramic industry in the production line, plus a lot of ceramic enterprises are high growth up, the process of staff welfare or related equipment have not been perfect, but also caused a labor shortage in one of the reasons. Recently with the producing areas of the country everywhere, I believe the ceramic enterprises shortage of labor resources will be further intensified.

Homogenization of production to win by the price war

all kinds of tiles began to flow into the market with settled in the central China region along with large and small manufacturers, and their respective force began to compete for this limited tile market, one of the most common is the price war, the building materials market is more similar to the "one dollar tile "events. Product inventory sudden growth of the already limited market can��t consume these incremental part, resulting in the full inventory of manufacturers are to do her best to come and open market sales, but many small businesses lack of product innovation, simply can��t attract consumers vision, so they can only rely on price to win, it has almost become the only way for SMEs to grab market. So, the ceramic tiles production capacity increase greater than the market, which resulting in homogenization of the product relies on price competition to earn the low-thin profits. Potentially cause confusion in the market price system and accompanied by a large number of shoddy products, disrupting the tile market.

Competition between the industry continue to accelerate the survival of the fittest

In this no smoke but the tension in the size of the ceramic enterprises of war, the mighty force of the brand to their morphology into the market, they will naturally wins and lost, and stand the test of the market eventually left to temper into a brand, natural can��t stand the eyes of consumers would be gone. Production line in operation, the product was consumed in a warehouse does not go out a lot of ceramic enterprises are limited due to cost too much, so the large and small businesses are falling by the wayside in this competition, some industry people think this is the upgrading of industry the performance of the survival of the fittest is the choice of the market.

(Author Mosaic and Tile, China Leiyuan 2/22/2012)

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