Terracotta Panle Era "Jinjiang Corps' First Rise.(1/10/2012)

Terracotta panel as a national advocate of new environmentally friendly building materials, has been made in the domestic market acceptance, and future market is huge. Meanwhile, Facing environmental pottery pressures, Jinjiang traditional construction ceramic enterprises are forced to take the initiative to upgrade --- terracotta panel is a good way out. The industry consensus that terracotta panel market "Jinjiang Corps" has taken the lead in the nationwide rise, Jinjiang pottery-producing areas will also usher in a battle to upgrade.

Compared to the traditional outside wall, terracotta panel��s advantages are clear. According to reports, terracotta panel with energy saving, environmental protection, thermal insulation, noise reduction and other advantages, and its manufacturing process adopt new technology, greatly reducing pollution. According to the China Ceramic Industry Association, vice chairman, described Wu Guoliang, chairman of Fujian Huatai Group, terracotta panel has the energy saving performance, in line with national environmental policies, will lead the new trend of China ceramic industry.

With the terracotta panel domestic market heating up, a lot of pottery-producing areas as the national market space value and profits, but also hope the project launched terracotta panel. Compared to other areas, Jinjiang has launched terracotta panel is an advantage.

First in raw materials, Jinjiang building ceramics resources have advantages of clay. With the pottery-producing areas in Guangdong, Fosha has not heard of the project company launched terracotta panel, the biggest reason is the raw material constraints. In technical terms, Jinjiang engaged in the production of outer wall areas and accumulated a wealth of technical experience conducting terracotta panel production also have certain technical advantages. In addition, the marketing force living in the north and south is another important safeguard for Jinjiang terracotta panel to quickly dominate the market.

Although Jinjiang terracotta panel has inherent advantages, how to maintain our competitive edge and thus the "Yiqijuechen" Jinjiang Corps is required to consider.

According to Wu Guoliang said that now most of the terracotta panel is used in engineering, and applied to the majority of high-end projects. "In the future, other companies follow, and the inevitable intense competition in the market, prices will definitely come down, terracotta panel will naturally move to increase production, reduce costs and prices of direction." Wu Guoliang said, Jinjiang terracotta panel must play our strengths, quality and brand-based, long-term occupation Toban high end market.

Industry also believes that the Jinjiang terracotta panel should be wary not to repeat a simple imitation of outside the wall friction price war in the past. "The development of a new point of emergence of what we think should work together to make the pie bigger, rather than through simple imitation, low-cost sales to capture the market, to earn profits." A Mr. Chen, Jinjiang pottery company CEOs, to Jinjiang Group, a terracotta panel to advantage in this group, each family is responsible for corporate contributors and beneficiaries.

(Author Mosaic and Tile, China Leiyuan 1/10/2012)

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