Expert Analysis:Causes for Low-Priced Chinese Ceramic Tile Export(1/2/2012)

The rapid development of China's ceramic industry, production and exports have been growing in the past 20 years. And China has become the world's largest ceramics producer and exporter. According to relevant statistics, in 2010, production of sanitary ceramics in China reached 177 million, accounting for 40% of world production, exports 54.2 million, accounting for 30% of production; domestic ceramics production has reached 27.1 billion,about 77% of world production; ceramic tile production reached 7.8 billion square meters, accounting for 70% of world production.But we look at price, 2010, the average export price of sanitary ware $ 14.39, while the average import price of $ 94.66, the import price of the export price is only 1 / 6; porcelain single average export price 34.62 U.S.points, while the import price up to $ 4.90 daily-use porcelain, the import price of the export price is only 1 / 10; ceramic tile average export price of only $ 4.53 / square meter, while the average import price of $ 18.45 / square meter, equivalent to only export pricesimport price of 1 / 4.Variety of other ceramic products and other industries have a similar situation.

To sum up the reasons for China's exports of ceramic products with low price as follows:

1, The domestic ceramic enterprises are so many that the market is competitive. In order to compete for limited resources in the export market, they race to lower prices, which leads to lower prices of export products of the industry.

2, The majority of enterprises do not have the brand, or brand awareness, so reputation is low. With low brand value, market share is low. Lack of well-known brand, especially internationally renowned brands, a direct result of lower product prices.

3, The level of some enterprises of poor product design, low level of overall support, glazed quality, and regularity, resulting in low levels of product quality and grade, middle and low only to enter the market, which determines the price is low;

4, Some of the world countries export products to China a long history of discriminatory attitudes.Many years ago, foreigners think Chinese products is low, a street vendor products.This is from the subconscious determines the low price.
(Author Mosaic and Tile, China Leiyuan 1/2/2012)

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