Economic Crisis Slowed Down The Pace of Development of Building Ceramics in China(10/11/2011)

Recently the state has adopted a series of real estate control policies, the trend of housing prices too fast is effective controlled, the real estate market has cooled. However, rigid housing demand continues to increase, the state is also vigorously protect the housing, public rental, low-cost housing construction, rural housing construction market can��t be ignored, rich farmers who become rich has a growing demand to improve their own housing conditions. Such a huge construction market potential set the tone for the rapid development of the building ceramics, building ceramics market prospects.

The building materials industry analysts believe that the global economic crisis has slowed down the pace of development of building ceramics in China, but growth is still the future development trend, it is recommended to be strengthened from the following three aspects:

First, individual. Modern society, people pay more attention to individual, previous certainty of homogenization of the product must be out. So we must constantly innovate to produce more personalized, artistic ceramic products, attached to a certain culture, and even allows customers to customize the chosen pattern of production, and constantly develop new marketing model, and increase value to their products.

Second, low-carbon environment. According to statistics, China's ceramic companies annual consumption of ceramic raw materials is about 200 million tons, calcine ceramic needs 400 billion tons of coal combustion. Currently ceramic raw materials and coal prices rising rising, energy savings could significantly reduce cost pressures. In addition, the gradual strengthening of people's health awareness, consumers are more and more emphasis on non-radioactive ceramic products. In short, low-carbon environment is the development trend of building ceramics.

Third, the Internet sales. Internet sales with the development of the Internet in all walks of life have started this way of selling convenient. This kind of selling is fast and spread wide, low-cost, favored by many businesses. Building ceramics enterprises should seize the opportunity, expand marketing channels, online sales will become the main sales building ceramics.

"China Building Ceramic 2011-2016 market analysis report" shows that at present, China has more than 500 kinds of ceramic varieties, the number of building ceramics enterprises up to more than 6,000, the total assets of these companies up to 500 billion yuan. China's building ceramics rank first in the world in three areas, including production, consumption and exports, in which building ceramics production accounts for about 2 / 3 of total global production, exports of the domestic ceramic tile export accounts for about half of the global ceramic tile trade.

(Author Mosaic and Tile, China Leiyuan 10/11/2011)

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