Foshan Ceramic Enterprises Want To Vigorously Explore New Markets.(9/27/2011)

Foshan ceramic facing unprecedented pressure since Anti-dumping continued. In the Municipality and the Global Vision Group, article reproduced in the China yesterday organized network of ceramic porcelain, building materials industry, trade forum, many ceramics companies indicate that they will increase efforts in emerging market development.

This year, EU, Thailand, South Korea, Argentina, Peru and other countries and regions has initiated anti-dumping investigation on China ceramic tile. A general international business manager of a large ceramic company said nearly two months exports profit are negative. "This year our export growth in Venezuela has doubled." Wancheng Liu, head of tile exports of Shangyuanshanhe Ceramic, said, although the ceramic products in many countries faces anti-dumping, but there are more than 200 countries around the world, the opportunity is still there, such as South America, the current market infrastructure projects is very large, market growing very fast.

According to customs statistics, in the first seven months, the Foshan ceramics exports still grew by 21.1% in fact, one of the India, Brazil's exports increased by 56.4%, 83.2%. "But we are very severe downturn in the U.S. market, profit margins are very low." Mr Li from Anna Qi Li Bathroom Export department smiles that is responsible for exports.

"In a market downturn, companies are paying particular attention to changes in procurement channels." Global vision South Pacific Marketing Director Lu Jing reminds, because of the economic downturn, many sixties and seventies international traders retire early, the younger generation take over after gradually change the habits of the older generation do not use the Internet. The network is the young generation��s first choice. Internet marketing will become a breakout of the crisis of the road.

But Nengqiang Ceramic, Shangyuanshanhe tiles and other enterprises leaders said in the past, they open up foreign markets mainly through the Fair, although network marketing are involved in, but ineffective, "inquiry is small, and are not high quality garbage Inquiry. "Lujing said that this is mainly due to companies adopt B2C in the network marketing model, there is no in-depth study of the target customers of consumer psychology. In the future should be based on the different needs of different target customers, and more from the customer's perspective to plan marketing, the advantages of selling their integration through the network showing up in front of customers.

(Author Mosaic and Tile, China Leiyuan 9/27/2011)

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