Chinese Ceramic Enterprises Struggle to Survive in EU's Increasing Custom Duty(9/5/2011)

The EU anti-dumping tile is in our fully expected. In fact, we have well prepared. Secretary-General of China Building Sanitary Ceramics Association Miao said.

As the European economic recession, rising unemployment, lower purchasing power of consumers turn to buy the relatively cheap Chinese tile products, many factors that ultimately led to the Chinese tile sales in Europe rise, not fall, the European ceramic tile industry worse in this case, European tile manufacturers association to defend their own markets, China is bound to bring anti-dumping.

The EU anti-dumping tile ceramic industry will not give China a great impact, because China's ceramic tile exports to Europe account for only about 8% of total output, exports in the total proportion of tile is not 10%.

The EU's exports of new sanctions measures, for some of China's high energy consumption, high pollution and low efficiency, low-margin businesses is also a change and development opportunities.

Earlier, South Korea, India, and other countries also have anti-dumping cases against China on ceramic tile, but since then, China's exports of these countries do not fall.

Nevertheless, in Ren Guohua's view, although the development of China-EU trade will not be easy, but with China and the EU as the world has a wide influence on the economy, to strengthen trade cooperation, resolve differences and friction between the two sides have great benefits China-EU trade prospects to look forward to.

Institute of Europe experts, the Ministry of Commerce, Yao-Ling said, in recent years, while the EU trade sanctions against China increasing gradually, but not the cause of the serious deterioration of China's trade environment.

Nevertheless, in order to replace the quality of number of Chinese export enterprises are still facing serious challenges. It should be changed that China focuses too much on the export quantity but not export in brands and technology. Entrepreneurial ideas should adjust. If the export enterprises in China pay more attention on brand, technology, services, and try to do more on domestic and construction, perhaps they can upgrade themselves when others are in the crisis.
(Author Mosaic and Tile, China Leiyuan 9/5/2011)

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