Present Situation and Future Trends of Ceramic Tile Industry(8/16/2011)

Ceramic tile, is the refractory metal oxide and half a metal oxide, through grinding, mixing, suppress, glair, sintering process, and the formation of acid and alkali resistant building decoration materials which is called ceramic tile. In several centuries, the adornment effect of ceramic tile developed with the development of production methods.

Then, the use of ceramic tile becomes popular in many countries around the world. In some cities, ceramic tile production had reached the highest point. In the historical course of ceramic tile, Spain and Portugal Mosaic, floor tiles in the Italian Renaissance period, the development of the Netherlands and Germany tiles has the meaning of landmark.

It is said that the high quality ceramic tile in the future will be as follows:

Energy saving
Using porous materials do porcelain body, volume density in 0.6 ~ 1.0, the porcelain body surface again in glair processing, make it not only has porous materials heat preservation and heat insulation effect, but also has the characteristics of glazed pottery. As people pay more and more attention to the environmental protection, this kind of brick should have a wide market in the future.

Beautification
As the change of environmental light, or with visual Angle different, they may show different colors, give people a kind of colorful beautiful enjoyment. The characteristics of this kind of brick and add a glaze of rare earth metal oxidate colorants, cause the present selective absorption and glaze reflection in the visible absorption, within the scope of different levels and reflection and appear different colors.

Function
Now tiles that can float on the water surface have been produced. This kind of ceramic tile can be used in the manufacture of new material.

Ceramic tile brand marketing trend:
From selling products, ceramic tile brand, to sell service, and then to the main culture, lifestyle, ceramic tile of brand markets more and more high-tech. In specific marketing way, advertising, channel distribution, the President signed sale, and events marketing, terminal promotion, and F4 topic marketing dissemination form a territory of ceramic tile of brand marketing.
(Author Mosaic and Tile, China Leiyuan 8/16/2011)

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