"Foshan ceramics" brand management method is about to pubilsh(6/20/2011)

In the light of "foshan ceramics" regional brand is being abuse trend. The municipal party committee last July sure "foshan ceramics" regional brand creation pilot units and explore the traditional advantage industry transformation and upgrade mode. The city was quickly regional brand create pilot work task force, leadership, coordination of industry cluster regional brand building, all established pilot unit with "foshan ceramics" as the goal of creating regional brand pilot work plan.

A is called the "foshan ceramics" brand management way "documents show, this area was established by the brand not only city, district departments and industry association, experts, enterprise and other components of the brand promotion committee and the use of regional brand products to of the determination, use, supervision, propaganda and enterprise's rights and obligations to give you a definite, established mature brand management system. And the previous regional brand "abuse" is different, need to use "foshan ceramics" regional brand enterprise, should first put forward to brand management institutions maintain application, to be authoritative test organization to verify that the enterprise product conforms to the standard of regional brand, and with the product quality control, such as the after-sale service ability, and authorized to use the regional brand or trademark.

The measures for the management of regional brand, but also to the brand publicity and enterprise use to regulate behavior. Such as unified planning, regional brand publicity, when the enterprise product quality problems, consumer complaints many, internal management problems, such as presumptuously transfer collective trademark, regional brand management agencies will be revoked the use of the enterprise.

It is reported, foshan ceramics regional brand team has to work more than 40 foshan ceramic enterprise sent a letter, invite them to join "foshan ceramics" collective trademark use the unit members. At present had the new pearl, new source of JinYiTao and more than 20 ceramic enterprises are voluntary become members of the enterprise, accounting for nearly 70% of the total number of enterprises.
(Author Mosaic and Tile, China Leiyuan 6/20/2011)

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