Europe's largest distributor announced its withdrawal of building materials in China market(3/11/2011)

Recently several foreign giants have defeated China, March 8, Fortune 500 companies, Europe's largest distributor of French building materials group Saint-Gobain to invest in building materials dealers, "Maison" announced that due to poor management Led to huge losses, decided to withdraw from the Chinese market; the same time, Decoration Engineering Co., Ltd. on Haisheng Ge classes are also being carried out the liquidation and dissolution.

This is following Best Buy stores, Barbie announced its withdrawal from the world-renowned foreign companies to China, Maison acclimatized foreign investment in China has become the latest example of being eliminated.

Maison announced that in response to huge losses, the board resolution last month, ahead of 10 discontinued; Maison seven stores in Shanghai have also been out of business. Shanghai in 2005, the Maison, the French Saint-Gobain Group to enter the first building materials distributor in Asia, but less than 6 years in China's development is sadly defeated.

Daily Economic News reported that a series of real estate in China last year, control measures, is Maison crushed the last straw. Maison Chen Jiaqi home improvement and marketing manager, said the purchase of China announced that a continuous, real estate taxes and other regulatory policies that are no longer optimistic about sales, France, headquarters of high-level first-tier cities in China identified a sunrise phase of home improvement market will last, so make Out China's strategic adjustment.

Chen Jiaqi pointed out that between 2005 and 2007, excluding investment in the expansion of investment, Maison in the Chinese market has been in a profitable state. However, since the 2008 financial crisis, the home improvement industry began to decline, when the Maison is losing money. With the trend of turning Shanghai renovated and refurbished second-hand housing hardcover room, first-tier cities new home renovation market has not been exacerbated by Maison loss.

Shanghai Commercial Information Center, Renqi Xiao Zhai said Maison close related with the building materials market downturn. Due to the current Chinese real estate market downturn, leading many people do not buy a house only to rent, but the consumer to buy a house and renting decorating requirements are different, and most people do not want to spend too much money for rent decoration, leading home improvement market is shrinking.

Industry believe that, in addition to the property market downturn hurt the home improvement market, because of the high-end Maison positioning, visibility is still significantly less, while prices are particularly sensitive in the eyes of Chinese consumers generally choose the discount or more local home building materials stores .

(Author Mosaic and Tile, China Leiyuan 3/11/2011)

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