Brand in the world compete for the high-end ceramic tiles market in China(9/16/2010)

Data show that the market has nearly 3,000 local production of ceramic tile products in the market, which enjoyed a certain well-known ceramic brand more than about 30, whether it is a nationwide competition, or competition in regional markets, both competitive category of construction ceramics, or high schools competing for low-end products, are heating up. On the current market situation, the low end of the building ceramics show a very saturated state, most companies focused on innovation in this market.

High-end market into a hot spot
According to statistics, market structure, the tiles were tested pyramid has always been: the proportion of mid-market 30% to 40%, more than half of low-end market share, while the high-end market accounts for about 10% of the market. However, as consumer incomes increase, grade promotion, high-end market trend has been more and more obvious amplification, high-end market is becoming a hot consumer of ceramic tiles, particularly in front-line cities, has reached its high-end market more than 20%, and was quickly on the rise.

According to statistics, market structure, the tiles were tested pyramid has always been: the proportion of mid-market 30% to 40%, more than half of low-end market share, while the high-end market accounts for about 10% of the market. However, as consumer incomes increase, grade promotion, high-end market trend has been more and more obvious amplification, high-end market is becoming a hot consumer of ceramic tiles, particularly in front-line cities, has reached its high-end market more than 20%, and was quickly on the rise.

Chinese ceramics in Europe and America Legion war

Now, Italy, Spain, imported ceramic tile brands, such as: bees, spiders, Ya Su Li, Versace, Gardner continued in Virginia and other high-priced, high-profit attack the high-end market, but also begin to exert their mid-market . Moreover, the relatively low-key brand of European and American ceramics are also strategizing, low-key stealth, cultivating small plants in the high-end ceramic tile market.

In the current European and American ceramics brands, Italian tile culture has a long development process, the brand's biggest advantage is the design of ceramic tiles and treatment process, almost every product there is a certain height from the designer's hands. Italy's fashion, perfumes, jewelry, etc. are also renowned in the international high-end ceramic tiles market in Italy, Department of Corps also hopes to introduce Italian culture at home in China. Can be expected that the dispute will end into a more intense phase.

(Author Mosaic and Tile, China Leiyuan 9/16/2010)

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