Several Measures for Stone Products Selling Abroad(8/20/2010)

Early 2010, the State General Administration of Customs announced the China Stone's total exports in 2009 data: total exports 2123 tons, down 25.6% compared to 2008; earned 3.611 billion U.S. dollars, down 8.39%. Data demonstrate that the stone behind the export market crisis. In addition to the impact of world economic environment, the company itself has some problems:

1.Stone enterprises to enter the lower threshold, agents, wholesalers, trading companies and small-scale factories with high homogeneity between products, mutual imitation, sales channels, a single disorder such as competition, disturb the market order.

2.Exporters are not in competition between the profits of a virtuous circle of track, most of the fight business is the price, the number of fight, and even some companies rely on foreign tax to survive, rather than improve their product quality and process to obtain the order, causing some countries to China stone products buyers misunderstanding.

3.From the business management management, market research, sales channel development, and product supply in terms of stone enterprises in China international market did not do a good job preparedness and response strategies.

For a solution, enterprises are mainly from the following aspects:

1. To do business complex, west of the country made in the development, revitalization of the Northeast, 4 trillion of domestic demand, stimulate investment and other major programs, domestic stone promising market development, export enterprises can consider how to transition, without affecting the export of expand the domestic market under the stone.

2. From the product set, changing ideas programmed production. For example, always pay attention to the international construction and home improvement market trends, current market demand for more and more individualized, according to market needs based on existing products to develop new technologies, new processes, develop personalized products and high value-added products.

3. Businesses should go out and strengthen the cooperation of the world's leading stone market, joint ventures and mutual benefit. Full use of international market resources to learn from their ../advanced technology and management methods, to speed up the implementation of technical updates and management innovation, so as to keep up with the market.

4. Enterprises to find markets for their own development, strengthen its management, establish the brand of stone, high-end of consciousness, the same species of stone, so the brand can not only establish a corporate image, expand sales channels, the profit can be guaranteed.

(Author Mosaic and Tile, China Leiyuan 8/20/2010)

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