Building Ceramics marketing effectiveness should follow simplistic route links(11/20/2009)

In a highly competitive market, the enterprise is a precondition for the economy is to see whether a company has strong marketing capabilities, marketing capabilities depends on business marketing idea and marketing practice whether are correct. Marketing is a company selling products to establish a sustainable system that can effectively respond to market and customer needs change. Marketing, advertising promotion planning which are inseparable from this part of the advertising to promote products is actually to communicate with specific target consumers, such communication should follow the simple, identify the object, the concept of area , producing benefits.

Simple is the product awareness, through advertising so that consumers know your product, know your product name is your aim. Accurately identify the object is to give product positioning, that is, brand positioning, there is no positioning also confuse who are your target customers. A brand-name products is impossible to satisfy all consumer groups, so the location must be accurate. It is to identify the areas at the same time to communicate with people using the concept of zones. Beneficial effect is to be produced in a limited advertising and promotion expenses, where trying to get consumers to create a good impression of your product, thus the formation of purchasing power, if you can not allow consumers to create a good impression of your product, you can not bring about the rise in sales This outreach program is a failure.
(Author Mosaic and Tile, China Leiyuan 11/20/2009)

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