The kitchen ceramic "hot season" is over,How it go through the winter season?(11/2/2009)

A financial crisis sweeping the globe so accustomed to the sustained and stable economic growth, Chinese people suddenly feel the cold of winter, But the momentum slowed with the economic downturn, the housing market gradually pick up, the kitchen bathroom businessmen have done their best to launch a number of special products and promotions.

Currently involved in large and small kitchen and no less than 400 brands of products, but the annual sales of more than 10 million units in less than 20, sold 300 million units in less than 10. 2009 Chinese Kitchen hundred evaluation statistics also show that the average sales of hundred businesses in the kitchen 102 million, of which 10 million in sales degrees 0-5000, 50 million yuan to 48 yuan -1, 1 billion to 4 billion 36, 4 of 6 billion yuan, accounting for 10%, 48%, 36% and 6%.

Thus, China's large-scale kitchen industry, efficiency is good, the kitchen and strong corporate brand is not the majority. Some strength there will be no use of the small and medium enterprises could be shuffled out of the economic crisis. For enterprises, any marketing strategy is no substitute for the brand. Brand has two advantages: product premium, brand goods than non-brand premium rates are above 30%
Second, it is the brand for consumers to conquer the soul. Large-scale enterprises have the ability to more brand building should be strengthened to lay the leading position within the industry, which is called "&Weak do the brand, Good do market."&

October's show in full swing, the threshold of winter, the manufacturers who have resorted to every means to solicit their products in the media get more and better exposure.

(Author Mosaic and Tile, China Leiyuan 11/2/2009)

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