The Perspectives of Foreign Businessmen: China's Building Ceramic Industry has Great Allure(10/27/2009)

The 14th Session of China (Foshan) International Ceramics Fair came to an end, it makes the leaders of ceramics Associations from 60 countries over the world and the Asian, the American, European and other international buyers appreciate the 2009 China Building Ceramic Products more. There are two reasons: the first is the general downturn in the global market, the building ceramics in China regarding the vast rural market as the 'depth', thus greatly reducing the the negative impact of international financial turmoil on the Chinese market. The second is the speed of the innovation in China's Building Ceramic product is faster than many international ceramic industries's imagination.

Many international ceramic industry think that, Chinese ceramics is extraordinarily developed, severe in overcapacity, has lower grade of products, and is poor in innovation. The distance to the Product design from Italy, Spain and other European ceramics giant is more than 5 years. However, after visiting the 14th session of Ceramic Fair and studying some of the Chinese ceramic production enterprises, the International Ceramics giants have a significantly changed view on the building ceramics enterprises and products in China. All of these have benefited from energy-saving technological innovation, as well as ink-jet printing technology, multi-tube fabric technology, products matching the area of space applications such as rapid innovation, and significantly reduced the distance between powers of European ceramics and Chinese Ceramic.

With people's higher living standards, and the innovative development and expansion in China Ceramic, the ceramic industry have been expanding, they are coveted by the international ceramics color glaze companies. As they know that, China's building ceramics enterprises increasing emphasis on product quality and new product design, co-operation is also growing. Along with the continuous improvement of the quality of building ceramics in China, the market, production capacity continues to expand, it makes more temptation to international suppliers and buyers, and more confidence in investing.

(Author Mosaic and Tile, China Leiyuan 10/27/2009)

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