Ceramic Sanitary Ware added- value is the key to enhance the cultural values(10/16/2009)

Ceramics is a crystallization of Chinese culture, ceramic culture is a microcosm of Chinese culture, in the ceramic sanitary ware industry, looking for a unique brand connotation, to build a strong brand culture, has become a breakthrough in the development of enterprises. Of concepts, culture prevalent in the size of the ceramic sanitary ware brand, various cultural festivals are thus intensifying, 2009 First China (Foshan) Ceramics Festival will also be held on October 18 -24 days in Foshan.

In our understanding of ceramics, high profile brands, more or less puzzled marriage abroad, whether from North America, Italy, or France, or to build European style lives of the nobility, or transmission of the French Romantic seems to be acceptance of the total overseas.

However, culture in foreign countries flooded the domestic market, Chinese elements are popular in the international T stage. From clothes to decorative ceramics, more and more Chinese elements recognized by the world, foreign design masters, master of style has also been the interpretation of the Chinese characteristics, the design presented by inspiration.

In actual fact, what is culture? Culture is not the human race after another to meet the material and spiritual pursuit. Since it is a spiritual pursuit, naturally requires the host culture has its individuality and must reflect the personal taste, popular culture naturally lost its value, so that those who are not people understand, the scarcity of cultural taste it seems full of more to meet the people adventures, psychological, so we say it has spread the culture of scarcity value.

Brand centuries by culture and improve the value-added products rely on culture, cultural value is limitless, and in harvest, while cultural values, culture is also to be the cost, we need greater investment and continually tap the excellent Chinese culture, rather than stay slogans and concepts in the pan, in addition to, and a number of specialized research institutes and cultural studies combine enterprises, the enterprises should set up a dedicated department, full-time staff, continually tap the deep-seated cultural essence of China.
(Author Mosaic and Tile, China Leiyuan 10/16/2009)

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